When people are looking for houses, it’s very, very rare that they’ll only see one or two houses. Therefore, if you’re going to have a number of people view your home as they look at a dozen or so other homes, you need to make sure that yours is the one that stands out in their minds.
Of course there are good ways to stand out, and there are bad ways. The bad ways must be avoided at all costs. The good ways, however, should be aimed for with great attention.
Think about it: if you were to see five houses today, and another five a week from now, all with very similar features, how much would you really remember about each individual home?
The odds are, you’ll remember the one that had some special little detail; maybe it’s the one with the pink roses on the kitchen table.
Not only will this sort of little thing make your home more memorable, but it will also let your house rate higher among the others.
It’s like the “hook” that marketers aim for in commercials and other advertising. It’s something different and positive that sets your home apart from other houses.